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Topic – Convincing People to Buy a Product

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Read the Following Selection

Read the following selection, or click on the play button below to listen aloud.

Convincing People to Buy a Product

Advertising tries to convince people to buy the product that is advertised. What are some ways that advertising tries to do this?

Give Facts About the Product

A fact is a piece of information that is always true. Here is an example of a fact: Space Crunch cereal is made from wheat. The company that makes this cereal can prove that it is always made from wheat. This is a fact because it is always true.

Give Opinions About the Product

An opinion is a piece of information that is true for some people, but not for everyone. Here is an example of an opinion: Yummy Crunch is the best cereal I have ever tasted. Some people might agree that Yummy Crunch is the best cereal they have ever tasted. Other people might think that another type of cereal tastes better. The opinion that Yummy Crunch tastes best is not true for everyone.

Compare the Product to Similar Products

Imagine that you have created a new cereal called Tasty Bites. You want to convince people to buy your cereal instead of Yummy Crunch. Your advertising could compare Tasty Bites to Yummy Crunch. Here are two examples:

• Tasty Bites has more vitamins than Yummy Crunch.

• Tasty Bites has a toy inside, but Yummy Crunch does not.


Now, show what you know!

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